
Each generation is shaped by the unique historical, social, and technological changes they experience during their formative years, influencing their behaviors, values, and worldviews
Generational Insights: A Guide to Understanding Every Generation’s Unique Impact



Retail in 2024: Polarization & Social Influence
In this article, we delve into the key trends shaping consumer behavior and retail in 2024.

Travel Trends of 2024: Immersion, Atmosphere and Alter Me
We've curated the latest insights from travel trend reports to unveil five captivating trends shaping the way we explore the world this year.

Fashion of 2024: A Fusion of Ethical, Digital, and Personalized Trends
We've pinpointed five key trends from fashion reports to reveal the factors shaping the fashion industry this year.

The Rise of Dupe Culture
We delve into the phenomenon of Dupe Culture, which has swept through the World of Generation Z.

Kan det airfryes?
Om airfryerens popularitet og de nye behov, den har skabt blandt danskerne.

Danskernes Jul 2023: Forventninger og Traditioner
I julen 2023 står fællesskabet og traditionerne stadig stærkt.

Afdækning af virksomheds-kulturen i Employer Branding og branding-strategier
Læs om, hvorfor og hvordan vi analyserer virksomhedskulturen, når vi udvikler en strategisk brandplatform eller employer branding-indsatser.

Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted
Læs om vores indsigtsstudie i gaming

Forskellen mellem ESG og SDG
Klarlægning af begreberne og deres rolle i virksomheders strategi


The Art of Living: Navigating some of the Latest Trends in Lifestyle
As we move into 2023, several trends are emerging that are set to shape our lifestyles.

10 rejsetrends i 2023
Trods krise og inflation er der ikke noget, der tyder på, at danskernes rejselyst er faldende i 2023. Men måske ændrer vi måden, vi rejser på. Læs mere her om 10 aktuelle rejsetrends.

Generation Alpha
Den nye generation af post-stereotype, velinformerede og entreprenante børn


