The Art of Living: Navigating some of the Latest Trends in Lifestyle
As we move into 2023, several trends are emerging that are set to shape our lifestyles. From the rise of micro experiences and spiritual moments to the growing importance of social media as a source of mental health advice, here are some of the top trends. Brands that can offer experiences, guidance, and innovative solutions to these trends will be the ones to watch out for.
Spiritual Moments
The younger generations, particularly Gen Z and Millennials, are seeking spiritual experiences as a form of therapy. Tarot cards, astrology, crystals, numerology, and guided meditations offer a sense of reflection, answers, and guidance in an ever-changing world. Spiritual moments can give us a sense of purpose and direction, as well as a deeper connection to ourselves and others.
So-Me Therapy
Social media has received a lot of criticism for contributing to unhappiness and mental issues among young people. However – social media can also do the opposite. For Gen Z, it can be a quick way to find relief for mental health issues, and TikTok has become a popular platform for short, upbeat videos with experts sharing tips on how to cope with stress, and anxiety and improve self-confidence. Mental health is no longer taboo, and young people are more open to sharing and supporting each other.
Micro Experiences
Micro experiences are all about the small pleasures in life that bring us great joy. In a world where we are constantly bombarded with information and stimuli, we are craving a sense of escape from the everyday. From luxury wellness retreats in a crane (THE KRANE Copenhagen) to picnics in the park, there are endless opportunities to explore what our local area has to offer. Brands that inspire us to discover and enjoy these micro experiences will be in high demand in 2023.
Money-Saving Hacks
In a time of rising prices, consumers are looking for ways to save money and cut household budgets. A simple internet search can provide countless ideas, but it can be overwhelming to navigate all the advice. Consumers appreciate brands that offer qualified and well-researched tips on how to save money without sacrificing quality.
Me-Monitoring
Tracking tools have become more mainstream as people become curious about their own performance compared to their peers. Me-monitoring is not just about understanding our abilities but also about taking action to optimize our performance. Self-tracking can help us improve our daily steps, calorie intake, sleep patterns, and more. The trend is driven by the desire to improve ourselves and our performance continually.
