CPH Strategy

SEE WHAT’S COMING.

SHAPE WHAT MATTERS.

CPH Strategy is a strategic innovation consultancy helping ambitious organizations turn human insight and market change into strategies, brands, and innovations that create competitive advantage and drive sustainable growth.

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80+ organizations. Across industries. Across challenges.

Since 2021, we've helped more than 80+ ambitious organizations turn complex business challenges into growth strategies, stronger brands, new propositions, products and services — and clear paths to market.

our Clients

STAY RELEVANT.

Markets change. People change. Technology changes. Culture changes.

The organizations that thrive and grow are those that anticipate change, understand what truly matters to people and turn that understanding into clear strategic choices.

Because staying relevant is not about following change. It is about knowing which changes matter, where the opportunities lie and how to act on them.

That means making choices about where to grow, which customers and markets to prioritize, how to build distinctive brands, what products and services to create – and how to bring it all successfully to market.

That is where we come in.

We help organizations turn human insight and market change into growth strategies, brand strategies, innovation and go-to-market plans that shape what comes next.

WHAT WE DO

We connect insight, business, brand and innovation to solve complex growth challenges – from identifying new opportunities to turning them into strategies, brands and solutions that create impact.

1: Insights & Foresight

See what others don’t.
We uncover shifts in markets, culture and human behaviour to identify emerging needs and new opportunities for growth.

2: Business Strategy

Make the choices that move you forward.
We translate opportunity into focused strategies, clear priorities and actionable paths to growth.

3: Brand Strategy

Build brands that make a difference.
We define strong positions, compelling propositions and brand platforms that create preference and strengthen the business.

4: Innovation

Turn opportunity into what’s next.
We transform insights and strategy into new products, services, concepts and experiences with the potential to drive future growth.

Cases

  • Turning breakthrough CO2 protein technology into everyday food

    Orkla Foods

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  • Creating a Modern Care Brand – From Strategy to Shelf

    AVIVIR

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  • Creating a Growth Strategy for the Future of Danish Coffee Culture

    Merrild

    Make It

  • A strategic growth foundation for the condiment category

    Orkla Foods

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  • Designing the Strategy Behind Future Passenger Growth

    Metroselskabet

    Click Here

  • Aligning Leadership Around a Shared Strategic Direction

    Novo Nordisk Engineering (NNE)

    Click Here
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What clients Are Saying…

— Tobias Feix, Senior Marketing Manager, Lavazza Denmark

“Jeg kan varmt anbefale CPH Strategi og Susanne Lund. Susanne er ubetinget en af de dygtigste strateger, jeg har arbejdet med i mine mere end 20 år i FMCG.

Hun besidder stor indsigt og en meget stærk forståelse for trends, forbruger- og shopper adfærd og hun formår på en særligt overbevisende måde at koble indsigt med strategi og konkrete handlingsplaner. Hun udviser samtidig stor kreativitet og har evnen til at omsætte analyser til retning, der giver mening i praksis.”

— Jeanette Ruby, Marketing & Innovation Director Orkla Danmark

“CPH Strategy har været en afgørende partner i arbejdet med at revitalisere Merrild. Gennem dyb forbrugerforståelse, grundige analyser og en stærkt faciliteret proces hjalp de os med at definere en opdateret brandposition, en klar vækststrategi og de centrale arbejdsstrømme, der skulle styrke brandets fundament for fremtiden. Deres arbejde spændte fra udvikling af målgruppe, brandplatform og porteføljestrategi til konkrete anbefalinger for kommunikation og design.

Det, der imponerede mig mest, var deres evne til at kombinere strategisk tyngde med praktisk anvendelighed og skabe reel alignment på tværs af lokale, regionale og globale interessenter.”

See all credentials

Mentoring the Next Generation of Tech Startups

CPH Strategy has mentored 117 startups across five international cohorts, helping ambitious founders sharpen their strategy, strengthen their brands, and prepare for growth.

  • 20 start-ups mentored

    1. Biocentric

    2. Caselens

    3. Doccy

    4. Doctor Yan

    5. doodooc

    6. Edmap

    7. FiveBrane

    8. Hirebee

    9. Hoviv

    10. Kerpak

    11. LunarTech

    12. Moby

    13. Pearch.AI

    14. Prodmap

    15. Sestive

    16. Tactun

    17. Text'nPayMe

    18. The Fintch

    19. Wearify

    20. Zegashop

  • 20 start-ups mentored

    1. 1doc

    2. 4rize

    3. Alsha

    4. AiGroup

    5. Arize

    6. Bito

    7. Cradle

    8. DDC

    9. Insight360

    10. Jett Investment Service

    11. Karmon

    12. Karmon AI

    13. MilliyPay

    14. Neural Payments

    15. Payzor

    16. Payzor AI

    17. pDaftar.uz

    18. Robosell.uz

    19. Urbo

    20. UzbekVoiceAI

  • 20 start-ups mentored

    1. Aeda Wallet

    2. AgroLink

    3. BarControl

    4. Biogen

    5. BMRC

    6. COPA

    7. Expath

    8. gampr.ai

    9. Grintraq

    10. HICARE GROUP

    11. HogaTAR

    12. Kartes Analytica

    13. LitArchive

    14. rBlox

    15. SoundGate

    16. StepX Armenia

    17. TAOS

    18. Testops

    19. TopMessage

    20. TrainForge

  • 23 start-ups mentored

    1. archtaste

    2. ATELIA

    3. BeachMaster

    4. Bidpanion

    5. Drospect AI

    6. écentic

    7. Greecon

    8. Holos Health

    9. Katalogim

    10. LekoTech

    11. Levita

    12. Logsion

    13. MedicAL Wallet

    14. Onemor

    15. Rent From Locals

    16. Sainni

    17. SKAITECH

    18. SmartDose

    19. Sorsend

    20. teracrowd

    21. Tribu World

    22. Vrtex

    23. VX NORTH

  • 34 Startups

    1. abda AI, Inc.

    2. EtheryTech

    3. Empy.AI

    4. Tedly

    5. BeautyFlo B.V.

    6. JAN DIGITRUST

    7. Dhomie

    8. Bleenk AI

    9. Megaladata

    10. Muvia Inc.

    11. RUXEN

    12. SafeGround Technologies

    13. Salute AI

    14. FIGURINGS

    15. Uray Technologies

    16. Resonance

    17. BeeSync

    18. LexAI

    19. AgenticFi

    20. AgriLense

    21. AI SalesMan

    22. CFO

    23. CipherLab

    24. ClinNano

    25. COPA

    26. Creative Engineering

    27. Dokie

    28. Elevaid

    29. Gruvi.ai

    30. HIJob

    31. LitArchive

    32. Marketplace

    33. Space Mission

    34. ZenOS EHR

Mentorship & accelerator programmes

Openness, Honesty, Collaboration, Fun and Respect.

We believe that brilliant strategies can only be created in a culture built on openness, honesty, collaboration, fun, and respect for each other.

Our values

To create solid end-to-end solutions for our clients, we work with the best specialists in research, design, advertising, digital experience and media.

Our network

Get in touch

CEO Susanne Lund


Mail: sl@cphstrategy.com
Mobile: +45 30 53 10 20

Linkedin: https://www.linkedin.com/in/susannelund/

CPH STRATEGY
Dampfærgevej 2, 1. th
2100 Copenhagen Ø
CVR: 42 13 00 44