More and more people find beer a little bitter and therefore switch to wine, cider and cocktails. But they miss the attractive and relaxed beer community that has a central role in Danish culture. A gap in the market was defined for a new beer with fruity notes and low bitterness.
Read about how the danish beer Pift was developed through co-creation with the target group.

How a Strategic Direction for Risma came to life

OFIR is well-known among the Danes, but like the rest of the job portals, they didn’t stand out among the rest. To identify the uniqueness, heritage and true values of the brand, OFIR wanted to develop a new Brand DNA and core story for the company.

Matching the New Product Development work for different markets

From two brands to a sub-brand strategy

Activating and implementing a new Brand Promise for Akademikernes A-kasse

Consolidating Änglamark as a power brand by identifying its Brand Pillars and Value Propositions

Orkla Denmark wanted secure an active part in future customer needs and preference for its more than 20 brands