Änglamark making a difference
Consolidating Änglamark as a Power Brand by identifying strong Brand Pillars branding konsulent. bedste til strategi i København. brandstrategi.
TASK
In April 2022 Änglamark had just developed its new brand DNA and they were ready to enter the next phase, which included identifying which Brand Pillars Änglamark should be built upon as well as identifying which relevant products, services and actions support each Brand Pillar and make an impact for the target audience.
SOLUTION
Through workshops with the key stakeholders in the Änglamark Team and Coop, we identified Änglamark’s Brand Pillars as well as all the relevant Value Propositions for the upcoming MarCom Plan.