Optimizing Brand Architecture

From two brands to a sub-brand strategy

Hear beauty. See beauty. Hide everything else.

In a workshop with the owner and stakeholders of Clic and UNNU, we identified the strategic path for both brands, including their brand architecture and their brand DNA.

TASK
UNNU and Clic is a Danish company designing HiFi furniture that meets practical needs around the best possible sound without compromising on the design. This means that sound systems, speakers, cables, software, subwoofers, gaming consoles etc. are hidden behind sleek furniture.

UNNU/Clic came to us in August 2021 as they needed help developing a new Brand DNA and core story for the company as well as strategic guidance on how to approach the market with two brands.

SOLUTION
Throughout a workshop, with the owner and stakeholders of Clic and UNNU, we identified the strategic path for both brands, including their brand architecture and their brand DNA.

As a result, it was decided that UNNU and Clic should move away from being two branded houses to becoming two sub-brands under the Masterbrand hearbeauty®.

Based on the new Brand DNA we developed the hearbeauty® core story to be used as a strong narrative and guideline in building an even stronger brand for UNNU and Clic.