New brand DNA and narrative for OFIR

How OFIR activated their brand with a relevant Brand DNA

TASK
OFIR is well-known among the Danes, but like the rest of the job portals, they didn’t stand out among the rest. To identify the uniqueness, heritage and true values of the brand, OFIR wanted to develop a new Brand DNA and core story for the company.

SOLUTION
OFIR already had a lot of thoughts and ideas about which strategic direction they wanted for the brand so instead of starting from scratch we helped OFIR adjust the Brand DNA. Based on the new Brand DNA we developed the OFIR core story that brings the brand to life. Furthermore, OFIR used the core story as a script for an OFIR Brand film. The film helped to implement the Brand DNA within the whole organization as well as communicate the OFIR brand strategy and values to OFIR’s B2B partners.