Our Inspiring Journey with TourCompass
How we helped TourCompass to create an inspirational and compelling Brand DNA, brand story & mood film. Strategisk branding konsulent. bedste til strategi i København. brandstrategi.
Task
TourCompass embarked on its venture in 2006 with a group of 70 guests exploring the wonders of South Africa. Over the years, their reach has extended to include captivating destinations across Africa, as well as other continents like Latin America and Asia.
With a dedicated team of over 30 people, TourCompass is committed to turn the customer's travel dreams into unique experiences of a lifetime. Whether it's going on an exhilarating African safari, immersing oneself in the lush jungles of Latin America, or discovering enchanting Asia, they cater to a diverse array of desires.
At the beginning of 2023, TourCompass contacted us to unlock the essence of its brand and create an appealing narrative. Through an exploration of various traveller profiles and their unique needs, we identified the specific needs that TourCompass is an expert in fulfilling for its target audience.
By identifying the key traveller insights, we and the client could develop an emotionally compelling Brand DNA for TourCompass.
The new Brand DNA will work as a lighthouse for TourCompass’ future brand strategic actions and decisions.
Furthermore, we created an inspirational and compelling brand story and a mood film that enables TourCompass to easily communicate and implement the new strategic brand positioning to colleagues and partners around the World, ensuring that everyone is united and knows what to aim for.
We enjoyed the journey with the bright and sympathetic TourCompass team.
Dino Karalic, CMO at TourCompass:
Vi kan varmt anbefale CPH Strategy som en pålidelig og kompetent samarbejdspartner inden for brandstrategi. Deres indsigt og ekspertise hjalp os med at definere og styrke vores brandidentitet på en måde, der virkelig afspejler vores kerneværdier og differentierer os på markedet.
Strategisk branding konsulent. bedste til strategi i København. brandstrategi. Strategisk branding konsulent. bedste til strategi i København. brandstrategi.Strategisk branding konsulent. bedste til strategi i København. brandstrategi. Strategisk branding konsulent. bedste til strategi i København. brandstrategi.