Brand Architecture and DNA for Risskov Travel

How we assisted Risskov Travel in developing a Powerful Brand Architecture and Revitalized Brand DNA for Unforgettable Travel Experiences. Strategisk branding konsulent, bedste til strategi i København

Risskov Travel

For 30 years, Risskov Autoferien AG has been dedicated to providing exceptional travel experiences to adventure enthusiasts through its two business units: Risskov Bilferie, offering exciting weekend trips with personal cars, and Risskov Travel, specializing in curated holidays worldwide.

An Optimal Brand Architecture

In 2022, we collaborated closely with Risskov Autoferien AG to define their brand architecture, strategically aiming to maximize the potential spin-off opportunities between their distinct business units.

The process began with an analysis of each business unit, identifying their target audience and envisioning their future growth and development.

Through a collaborative workshop with the Risskov team, we strategically designed an optimal brand architecture that aligned with the business's ambitions and capitalized on synergies between the entities.

With the brand architecture solidified, our next focus was on the brand DNA. In yet another interactive workshop with Risskov, we fine-tuned and adjusted the Brand DNA using our powerful Brand DNA Wheel as a guiding tool.

This resulted in a strong brand architecture and revitalized Brand DNA for Risskov, paving the way for many more extraordinary travel experiences in the future.