Bähncke’s new Uncomplicated Brand Platform
Working together, our CPH Strategy team partnered with Pong to create the brand platform, forming the cornerstone of their communication strategy. Strategisk branding konsulent. bedste til strategi i København. brandstrategi. Strategisk branding konsulent. bedste til strategi i København. brandstrategi.,
Task
In Autumn 2022, Orkla reached out to us to help them create a new brand platform for Bähncke in collaboration with Pong, who was to be in charge of Bähncke's new communication platform.
Working together, our CPH Strategy team partnered with Pong to create the brand platform, forming the cornerstone of their communication strategy.
We kicked off the process with a Brand Audit, analyzing relevant trends, target audience insights, and category findings. These insights formed the basis for our strategic approach. Utilizing our tool, The Brand DNA Wheel, we conducted a workshop with Pong and Orkla to define a compelling Brand DNA for Bähncke.
The Less Complicated Company
The new brand platform centered around Bähncke's mission to make everything less complicated. Because being in an uncomplicated company means having a straightforward and easy-going time that involves open communication, trust, and genuine connections, making interactions enjoyable and supportive. And bringing Bähncke to the table always means a great and uncomplicated time.
All the essential components of the new Bähncke Brand platform were consolidated into a Bähncke Brand Stamp, which also featured the enduring slogan "Intet bord uden Bähncke" (No table without Bähncke), one of Denmark's oldest pay-offs.
Having established the Brand DNA, PONG crafted a core narrative to solidify the brand platform and bring it to life. Building upon this platform, we subsequently developed a creative brief for Bähncke's new communication strategy and shared it with Pong, who then worked on developing the new Bähncke communication platform.
Strategisk branding konsulent. bedste til strategi i København. brandstrategi. Strategisk branding konsulent. bedste til strategi i København. brandstrategi.