Workshop: Master the Art of Briefing
This workshop is tailored for marketing departments that already have experience in writing briefs but want to take their skills to the next level.
The purpose of the workshop is to learn to write more insightful briefings that lead to more impactful campaigns. You will learn to leverage the core elements that make a brief not just good, but extraordinary.
The workshop is an interactive and educational experience designed for marketing departments. It will include several key elements:
The Central Importance of Briefing: Here, we will briefly discuss the central importance of the briefing for the creative process and its output.
Elements of 'The Good Brief': We will review the various components that should be included in an effective brief, such as describing the real problem, setting objectives, identifying the target audience, articulating the core insight, formulating a value-creating value proposition, and any restrictions the campaign may be subject to.
Best Practices and Case Studies: To provide a deeper understanding, the workshop will also include reviews of successful briefs and campaigns, discussions of what made them successful, and how similar approaches can be applied in future projects.
Interactive Exercises: Participants will have the opportunity to work in groups to practice drafting briefs. These exercises will include realistic scenarios and cases where they will apply the principles learned.
Feedback: After the exercises, there will be a feedback session where we will review each group's brief, provide constructive criticism, and suggest possible improvements.
Closing Q&A Session: The workshop will conclude with a question-and-answer session where participants can ask questions and gain further clarity on everything they have learned.
In short, the workshop will inspire you to communicate your visions and ideas in a way that enhances the creative team's ability to produce impactful campaigns.
