The Agency

We are a Copenhagen-based strategy and innovation agency, founded in February 2021, specializing in the dynamic intersection of business design, brand design, and product design.

Our expertise lies in identifying and unlocking profitable opportunities by leveraging a deep understanding of global trends, category dynamics, human needs, and the unique DNA of each brand we work with.

We are driven by creating strategies and innovations that lead to transformative products, services, and brand experiences—improving lives by making them easier, healthier, more flavorful, more enjoyable, or more meaningful.

At our core, we embody positivity, passion, and persistence. We aim to inspire change and drive impactful solutions that leave a lasting, positive mark on businesses and the people they serve.

Our Beliefs

We believe that brands are just like people. You can’t force people to like you. You can only earn their respect and trust through your beliefs and actions. Brands need to act, be relevant, thoughtful, helpful, solve problems and a myriad of other things that make people fall in love with them. Creating a brand is as complex as creating a personal relationship.

Our Values

Openness, Honesty, Collaboration, Fun and Respect.

We believe that brilliant strategies can only be created in a culture built on openness, honesty, collaboration, fun, and respect for each other.

Our Network

To create solid end-to-end solutions for our clients, we work with the best specialists in research, design, advertising, digital experience and media.