The Agency

We are a Copenhagen-based strategy and innovation agency, founded in February 2021, operating at the intersection of business design, brand design, and product design.

Our expertise lies in unlocking profitable opportunities for brands and businesses by deeply understanding global trends, category drivers, human needs, and the unique essence of brands.

We are driven by designing strategies and innovations that lead to products, services, and brand experiences that improve people's lives - either by making it easier, healthier, more tasteful, more fun, or more meaningful.

At our core, we are positive, passionate, and persistent, with the ability to inspire change and create a positive impact.

Our Beliefs

We believe that brands are just like people. You can’t force people to like you. You can only earn their respect and trust through your beliefs and actions. Brands need to act, be relevant, thoughtful, helpful, solve problems and a myriad of other things that make people fall in love with them. Creating a brand is as complex as creating a personal relationship.

Our Values

Openness, Honesty, Collaboration, Fun and Respect.

We believe that brilliant strategies can only be created in a culture built on openness, honesty, collaboration, fun, and respect for each other.

Our Network

To create solid end-to-end solutions for our clients, we work with the best specialists in research, design, advertising, digital experience and media.